Case study 2.0 from Chris Yarwood
-additional power point slides.
production process.
- initial brief to lynx marketing company
- pitch to the lynx marketing company
- development of adcepts and branching idea
- finalising final advert idea
- getting contact for making the action plastic models
- photographer for shoot
- art director to create landscapes for models
- photo editor to get the assets into place and lite correctly and then adding post visual effects. e.g smoke, fire etc.
- typographer to come in and place the logos and brand name
- print based specialised to come in and get numbers and details for the print.
- creative director gives the final go ahead
- last touches then print off
- sent to client for print.
-additional power point slides.
production process.
- initial brief to lynx marketing company
- pitch to the lynx marketing company
- development of adcepts and branching idea
- finalising final advert idea
- getting contact for making the action plastic models
- photographer for shoot
- art director to create landscapes for models
- photo editor to get the assets into place and lite correctly and then adding post visual effects. e.g smoke, fire etc.
- typographer to come in and place the logos and brand name
- print based specialised to come in and get numbers and details for the print.
- creative director gives the final go ahead
- last touches then print off
- sent to client for print.
